Analysis on the Operation and Management of Marine Ecological Civilization Education with the Help of Self-Media Platform

Authors:Yi Yonghua, Jin Zhuo, Wang Jue


Marine consciousness plays a soul role in the education process of marine ecological civilization. Strengthening the operation and management of marine ecological civilization education is helpful to pass on the correct ecological view and civilization view to college students, and help college students establish the correct ecological view, civilization view and scientific development view. The rapid development of the network has promoted the diversification of the media and the birth of the new mode of self-media. At present, self-media is widely used in various fields of social life, and also provides a new platform for communication and information acquisition of college students. Today, with the highly developed Internet media, the managers of marine ecological civilization education should also make full use of self-media, a communication platform with great development potential, to strengthen the operation and management of marine ecological civilization education. Based on the relevant research results of marine ecological civilization education and mass communication, combined with the characteristics and functions of the self-media platform, a model for operation and management of marine ecological civilization education is constructed by using the typical correlation analysis method. From the theoretical point of view, the positive impact of the improvement of business management effect by using self-media platform for marine ecological civilization education is analyzed in the aspects of civilization education, interactive education, public opinion rendering and effect supervision. In order to understand the cognitive level of self-media platform in marine ecological civilization education, a questionnaire survey is conducted among college students. The results show that the self-media platform plays an important role in improving the communication effect of marine ecological civilization education, but there are still some problems of information fragmentation in the operation of the self-media platform. Due to the weak self-control ability of college students, colleges and universities should strengthen the guiding function of civilization education, improve the comprehensive quality of college students, optimize the function of public opinion rendering, strengthen the construction of self-media communication team, strengthen the interactive education function, improve the self-media supervision system of colleges and universities, and play the function of supervision and feedback.

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